A Casino is a gambling establishment where people wager money on various games of chance. In a capitalist society, successful casinos generate billions of dollars each year for the corporations and investors that operate them, as well as the state and local governments that collect taxes and other fees. Casinos also provide food, entertainment, and other amenities to their patrons.
When most Americans think of a Casino, they imagine one of the massive Las Vegas megaresorts, glitzy and glamorous with neon lights and plenty of fun and games. Indeed, Vegas has many of the world’s most famous casinos, but they are not limited to Sin City. There are also renowned casinos in Europe and Asia, as well as smaller, less opulent gambling dens.
Casinos depend on the psychological principles of motivation to draw customers into their premises. They use a variety of tricks to appeal to the senses, including bright and sometimes gaudy floor and wall coverings designed to stimulate the eyes and cheer the emotions; the “cling clang” noise of coin drops on slot machines is electronically tuned in a musical key to match other sounds in the casino; and no clocks are displayed to prevent patrons from losing track of time.
Casinos are able to guarantee gross profit to their owners by accepting bets within certain predetermined limits. In order to maximize profits, casinos concentrate their investments on high-stakes gamblers, offering them inducements such as free spectacular entertainment, reduced-fare transportation, and elegant living quarters.