Casino is a gangster movie that exposes the tangled web of mob corruption in Las Vegas. While the movie lacks the pizzazz of Goodfellas, it does a fantastic job of illustrating just how fucked up that world was and is.
Beneath the flashing lights and free cocktails, casinos are built on a bedrock of mathematics engineered to slowly bleed patrons of their cash. These mathematical advantages are known as the house edge and variance. Using this information, casino mathematicians and computer programmers develop algorithms that ensure the house will always make money on every game played.
In addition to the gambling floor, many casinos offer luxurious hotels, cutting-edge technology, spa and fitness centers, fine dining restaurants, and event spaces. Optimizing content to target these offerings and amenities in conjunction with gaming is critical for casino marketing success.
One of the biggest challenges facing casino marketing is that most people who play games are there for more than just the gambling experience. They’re also there to socialize and interact with friends, enjoy a drink or two and have some fun. Working to promote the full range of casino amenities and experiences will boost guest retention and encourage them to come back for more.
Before you even step foot in a casino, decide how much you’re willing to lose and stick to it. It’s easy to get carried away after a big win and keep playing, but this is a surefire way to bankrupt yourself. Make it a habit to walk away after a loss or after hitting your budget for the day.