After the healthy return on investment of Goodfellas, Universal greenlit Casino. It was another fact-based story of gangster life, this time starring the two leads from that film (Robert De Niro and Joe Pesci), with Scorsese once again playing with his audience’s sensibilities. The result was a shrewd, gut-wrenching look at how institutional systems of grift work and the devastation that results from them.
The thrill of winning at a game of chance is a major draw for many casino visitors. And while some gamblers are there for the money, others are simply looking to have a good time and leave with a smile on their face. No matter the reason, casinos captivate people with their opulent surroundings, a variety of entertainment options, and unique atmosphere.
In 2005, Harrah’s reported that the average casino gambler was a forty-six year old woman with an above-average income. This age group is often a good fit for casino marketing campaigns as they have enough disposable income to spend on gambling and are more likely to visit a casino than other venues like restaurants, bars and clubs.
The best casino marketing strategies should focus on these factors and be geared towards this audience. Using keywords that resonate with these guests, and implementing proximity marketing strategies will help you boost discoverability among this group. And if one type of casino marketing doesn’t prove effective, try other avenues to reach your target audience. This way, you’ll be able to maximize your marketing budget while ensuring that the right people are hearing your message.