Whether they’re a savvy gambler or just visiting, casino goers enjoy the chance to test their wits and rely on a bit of luck. They also get to meet and interact with fellow guests while trying out games ranging from poker to roulette. The thrill of knowing that there’s no telling when the next card or spin will be your lucky one makes for a truly exciting experience.
In the movie Casino, Robert De Niro portrays Sam “Ace” Rothstein, a Las Vegas gambling kingpin with a worldview that seems at odds with his status. He’s a principled old-school operator, refusing to help the FBI catch his mobster friend Nicky even though he has reason to believe that Nicky is cheating on his wife. But on the casino floor, he’s not above skimming off the top of slot machine payouts or bribing a dealer to win a game.
Casino marketing focuses on the gaming floor, but it’s also important to consider other aspects of the experience. For example, some casinos also offer luxurious hotels, cutting-edge technology, and flexible event and entertainment spaces. They may also feature award-winning restaurants and spas, and provide unique experiences like golfing or other sports. Casinos need to market these other offerings in addition to their gaming, to capture the attention of potential customers.